University of Iowa School of Planning & Public Affairs’ New

Master of Public Affairs Program

In May 2021, while wrapping up my studies at the University of Iowa, I had the honor of serving as Project Manager of a team of four tasked with marketing a new Master of Public Affairs degree for the University of Iowa School of Planning & Public Affairs. Of course, whenever you’re marketing something, you need to know as much about the product and its industry as you can. So after learning about the new degree, and I can tell you this: Someone who holds a Master of Public Affairs degree seeks to better resolve and and improve the challenge, practices, and activities in all levels of government, private sectors and non-profit organizations in the communities they serve and neighbor. Whether it be issues ranging from housing and community development, infrastructure policy, and drug abuse, to climate change, education, and healthcare, the Master of Public Affairs can help you make a difference in the communities you care about. Below is some additional copy and digital and print media I contributed to the project.

The University of Iowa School of Planning & Public Affairs' new Master of Public Affairs degree stands as a beacon of hope, illuminating a path towards progress and transformation for communities near and far. In today's interconnected world, the significance of well-equipped public affairs professionals cannot be overstated. These individuals possess the knowledge, skills, and visionary mindset needed to tackle the multifaceted challenges that communities face in the 21st century.

By offering a comprehensive curriculum and cutting-edge resources, this program empowers future leaders to drive positive change in diverse settings. From revitalizing urban areas to advocating for sustainable development in rural regions, the impact of this degree transcends geographical boundaries. By harnessing the power of data analytics, policy analysis, and community engagement, graduates of this program are poised to make a tangible difference, catalyzing inclusive growth and fostering resilience in societies worldwide.

Embracing a global perspective, the Master of Public Affairs program at the University of Iowa equips individuals with the tools to address complex issues with creativity, compassion, and efficacy. As we navigate an era marked by unprecedented challenges, this degree serves as a vital catalyst for building stronger, more vibrant communities that thrive on inclusivity, equity, and sustainable progress.